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Site Content © LST Solutions Scotland
Photography © Leone Shaw Tulloch
Site design © www.lstsolutions.co.uk
SEO and LST Solutions Scotland
LST Solutions is optimised for Web Designer, East Lothian and SEO, East Lothian and currently shows on page 1 for both of these search terms.
It has been a challenge to keep abreast of Googles’ algorithms and updates, but there are some excellent tools available from Google and independent resources such as SEOmoz.org which help LST achieve its’ goals. See the links below left for resources from Google.
LST’s TOP TIP for great SEO
Before you start writing your pages, think about the keywords/phrases you want to target on each page. What are your searchers typing into their search engines to find your product? Use these keywords/phrases throughout your content and, better still, try to optimise for one keyword/phrase on each page.
Optimise for one keyword or phrase on each page
- Many pages can be devoted to one keyword/phrase but NOT many different keywords/phrases to one page.
- On your page only talk about the keyword/phrase you are targeting. You can’t talk about one thing and then another, Google wants to understand the relevance of the page to the search term.
- Repeat the keyword/phrase more often than any other. Eg: when optimising for the phrase “self catering cottage” don’t talk more about “bed and breakfast”. This will overshadow your targeted phrase and confuse the search engines.
- Don’t overdo your keyword/phrase, just make sure it is the most used term on your page.
Don’t only think about optimising your page for search engines such as Google. Optimise the page to engage and interest your visitors too!
And don’t forget what you want your visitors to do once they reach your site.
Contact us NOW to find out how we can optimise your site.
Helpful tools & info for SEO:
Watch Google’s website tools video
Help customers find you on Google Maps
Google search engine optimisation starter guide
Use this Google keyword tool to help you choose your keywords
Have a question about
your SEO? Call us now!
SEO by LST Solutions Scotland
LST Solutions Scotland offer SEO solutions as part of a package or as an add on to an existing site.
Call us NOW to find out how we can optimise your site. Tel: 01875 852513
